FAQ (Search Engine Optimization and Social Media Marketing)

Essential web marketing definitions

• SEO: Search Engine Marketing: The standard set of web marketing practices that helps you get your site ranked highly in Google's organic search results.
• SMM: Social Media Marketing: The web has become a social playground.  Social media marketing refers to the standard set of marketing practices designed to help you leverage the social aspect of the internet to grow your business.
• Payed Search Traffic: Advertisements placed on websites and search engines (Google places these ads on the right hand side of their search criteria) that businesses pay to have displayed when people search for certain things.
• Organic Traffic: What search engines naturally display in their search results (this is how most of us use search engines).

Why is Web Marketing Important?

“While normal advertising interrupts people, search allows you to sell what your customers want, when they want it. Search is not intrusive, and does not look or feel like any other form of advertising.” –Aaron Wall SEO Book

It is extremely difficult to find a comparable medium that has, and is continuing to become, a world standard for how people gather information like the internet.  The techniques of web marketing, including SEO and SMM, are the foundational building blocks for getting your message or product out to the people who are looking for it right now.  How much would you pay to get your product in front of a buyer who is actively searching for it?  What is the value of a single customer who found your product and is now raving about it to everyone they know?  Web marketing is easily one of the, if not THE most cost effective forms of marketing for achieving low dollar-per-customer pitches and building company advocates.

What are some possible results I could see from investing in web marketing?

Growth of TARGETED website traffic
Increase in sales
Increased level of marketing ROI
More store foot traffic
Increased brand recognition
Increased sales efficiency
New options for growth and development
New partnership opportunities
Better understanding of competitive position
Developed web strategy for future business growth

Bottom line - what’s it going to cost?
This is the big one for many small business owners, and understandably so.  Our services section should provide some insight into what some of the different packages may cost.  However, we at Forefront prefer to put our brains together to come up with custom packages tailored to meet your needs as effectively as possible, so take the prices with a grain of salt! For someone looking for a custom combination package, please consider the site review and analysis business service first, as that provides the most in-depth analysis of your current situation, and what potential actions we may recommend.

How fast can I see results?
Results can come quickly depending on the services you choose to employee.  Organic search traffic takes time to build (usually 6 months to began to see results), but the results are powerful and ultimately help deliver long term traffic sustainably at lower cost.  Paid Advertising (PPC) campaigns can often gain some targeted traffic quicker, but require more cost up front, and should be used in combination with organic efforts as most traffic from search engines comes from organic results.  Everyone one has a unique situation that may change the above rule of thumbs greatly.

Our focus is on building a sustainable market presence, not on quick, cheap, low ROI traffic and rankings.  We do not guarantee rankings, or specific dollar ROI’s, and most SEO’s that do are missing the point of online marketing, making claims they can’t really back up (gambling with your business and your money), and can ultimately end up doing more harm than good.  Understand your situation, build your strategy, implement, and over time with effort and reevaluation, began to dominate with long term sustainability built on a defensible position.

Why should I choose Forefront Consulting for my web marketing?
Our desire is to help you build your business into the biggest success it can be by making our expertise, ingenuity, dependability, excellent customer service, and enthusiasm for web marketing and business development available to you.  We are heavily oriented around customer satisfaction, as we know that our customers are our life blood.  Without you, we wouldn’t exist!
Contact us now to setup your FREE initial consultation or visit our web marketing and small business consulting services section